Back in 2011, Scholl launched a new type of shoe with special characteristics that made it ideal for use at the beach. MILK Branding Professionals studied and developed the new brand's identity, tagline, packaging and in-store presence, in accordance with the product's fresh, young and colourful image.

According to Mr Miltos Karapas, Sales Manager Pharmacy of Reckitt Benckiser, "the excellent acceptance of the new concept justifies our decision to work with MILK. The quality of the output is in accordance with our partners' leading position in the Greek market".

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