Rebranding of Avra Bloom, the kids’ water brand of Coca-Cola Hellenic Bottling Company, through the creation of a totally new world for the brand and the consumers. A new engaging brand identity and new heroes, stories and games that were especially designed for the brand and appeared on the bottles, a new webportal and all other brand touchpoints.

The rebranding led to immediate and strong sales increase and Avra Bloom was awarded as "Best Children's Concept" in the Global Water Congress of 2007.

www.avrabloom.gr

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