It was back in 1983 when Amita, a Coca-Cola Hellenic Bottling Company's brand, gave birth to the Greek packaged fruit juices market. Since then it has remained its unquestioned leader, becoming one of Greece's favourite brands. Sixteen delicious fruit juices, made from the purest ingredients, for an enjoyable balanced way of living. In 2016 we developed the new identity for Amita's main range to deliver the vast variety of delicious juices in a fresh way and bring the flavours of a fruit garden into your fridge.

Study and design for the packaging of a real lovebrand by MILK Branding Professionals.