MIGATO has been in the footwear and accessories industry since 1983 and today, they operate an extensive retail network of 120 stores in Greece, the Gulf area, Middle East, Australia and South Africa and envision to become one of the most emerging brands and a fascinating fashion destination for customers around the globe.

Our task was to revisit their brand identity system, redesign their wordmark, design a new brand emblem and housestyle and study the application of the various identity elements on products, packaging and retail signage.

The new identity system that we created contributed in stylish retail environments and brand communications while the new brand emblem became a core element in MIGATO's product design enhancing their fashionable character and the brand's perceived value.


Migato logo
migato bag
migato bag
Migato box
Migato HQs
migato store
Migato store