In the middle of 2013 Alpha Bank acquired Commercial Bank of Greece adding its extended network of branches into its own network. MILK Branding Professionals were requested to come with a study interiors on how the new branches would be incorporated in Alpha Bank's network.

We developed a new visual language, signage and environmental graphics system, originating from the core elements of Alpha Bank's corporate identity. We applied it on the branch's walls and all main areas - cash desks, waiting areas, clerks' desks, self banking and automated payment points and ATM's. We conducted a thorough audit of the numerous ATMs' types and appearance and used industrial design and new materials to create a uniformed image. The new environemental branding system was firstly used in the branch of Korai Square in Athens.

*We appreciate the support of OrDesign in all industrial design applications.

alpha bank
alpha bank
alpha bank
alpha bank
alpha bank
alpha bank
alpha bank
alpha bank atm
alpha bank atm
alpha bank atm