In the middle of 2013 Alpha Bank acquired Commercial Bank of Greece adding its extended network of branches into its own network. MILK Branding Professionals were requested to come with a study interiors on how the new branches would be incorporated in Alpha Bank's network.
We developed a new visual language, signage and environmental graphics system, originating from the core elements of Alpha Bank's corporate identity. We applied it on the branch's walls and all main areas - cash desks, waiting areas, clerks' desks, self banking and automated payment points and ATM's. We conducted a thorough audit of the numerous ATMs' types and appearance and used industrial design and new materials to create a uniformed image. The new environemental branding system was firstly used in the branch of Korai Square in Athens.
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