Mentaleaty is an inspiring, humanitarian concept which focuses on health. The initiative is part of the Social Partnership "Athena-Elpis", which contributes to the rehabilitation of people with psychosocial disorders, offering them the opportunity to work and actively takes care of their therapeutic support.
Mentaleaty is a brand new Asian restaurant based on the idea of being socially responsible.
Mentality means frame of mind, intellect, brain power, comprehension, sense and imagination. It is the capacity for intelligent thought, the characteristic way of a persons or a group's thinking. In the above meaning, the creators of the restaurant added another concept, the one of "eat", and so the Asian Food Therapy - Mentaleaty was created. Inspired by China, Philippines, Thailand and Polynesia they offer excellent, nutritious and delicious food made of fresh and savoury ingredients that are beneficial for a healthy diet.
Starting from the brand story, the name, the tagline and the visual identity design, to every single in-store application, MILK Branding Professionals is responsible and very happy to have created the entire branding for Mentaleaty.**