Astrid is a traditional Czech cosmetics company operating in the broader skin care market.
It has a strong presence in the sun care category with a long tradition and know-how in the development of effective products for the Czech consumers. Astrid sun care range is complete and highly appreciated, as it offers through the years a range of sun care products for all skin types, all purposes and all family members.
MILK Branding Professionals redesigned the full range in accordance to the overall Astrid rebranding that took place in 2015. After a thorough analysis of the visual codes of each line (protection, tanning, after sun, self tanning, kids etc.) we created a new impactful and modern image that has been already loved by its loyal users and is highly preferred by new users.
Additionally we were also commissioned to redesign the Sahara brand, a separate Astrid sun care tanning brand. The strategic design objective was to create a connection between the two brands and further enhance its exotic and prevailing character.
The new sun care products have already achieved in terms of sales and market share exceptionally good results.