A new delicious taste proposition by BOSS, the favourite ice-cream brand in Froneri's - ex Nestlé's - fridges, for the summer of 2017.

Our Client utilized the "big inclusions" innovative production method to add big chunks of brownies and cookies in ice cream sticks, creating a unique proposition in the Balkans' ice-cream market. Our task was to add a new section in the brands's architecture, develop the identity and design the packaging that would make the new proposition come out to the consumer as delicious as it tastes. Only two months after its launch, the success of BOSS Full has exceeded every expectation.

boss full
boss full