MILK Branding Professionals developed BIOTEN my lips! nomenclature system and visual identity. Main goal to dynamically equip the successful mass market cosmetics brand with the proper looks in order to confidently enter the lip care category and efficiently target and connect with young women.

Fresh, juicy, emotional and playful the new BIOTEN lip care line already gains significant ground among the multinational category players, seducing both current and new users not only to try it, but prefer it again, and again.

BIOTEN LIPS
BIOTEN LIPS
BIOTEN LIPS
BIOTEN LIPS
BIOTEN LIPS