Agrino reshapes the rice-cakes category with a hugely successful launch.

AGRINO is a Greek company and a lovebrand, specialized in rice and legumes for almost half a century. On 2018 Agrino contacted MILK branding Professionals to help them capitilize on their rich heritage in rice in order to redefine a whole product category; that of rice cakes.

We worked closely with Agrino's marketing team to fine-tune the promise to the consumer and to form a coherent strategy on brand architecture and identity. We designed the packaging for the whole range and we were very happy to see the enthusiastic response to our work.

We exist to grow brands through coherent brand strategy and outstanding brand expression. Our work for Agrino is another example of successfully delivering our brand purpose.

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