Fly safe, fly farther

Safety Standdown is an initiative that Bombardier conceptualised in 1996 to promote knowledge-based pilot safety and professionalism through high end workshops and trainings.

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The annual events are open to everyone in the aviation industry; partners, clients and competitors alike, all take part in them consistently.

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In 2017 we were commissioned to redesign the branding of these events; an atypical case of branding as the host’s brand presence should not overwhelm the underlaying purpose, safety itself.

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The solution we came up with suggests aviation expertise and subject matter authority, while subtly hinting to the Bombardier look and feel through colours, brand elements and the overall flair.

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Since then we’ve been designing annually the thematic logos and the special collateral such as invites, posters, pins, etc.

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The design objective was to bring out Bombardier’s authority in safety while creating a positive vibe for participants.