Fresh addition, seamlessly fit

Nestlé Fitness, known for delicious and wholesome nutrition, introduces its new Fitness Granola Bars, a crunchy, balanced snack that stays true to the brand’s commitment to quality ingredients and great taste.

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The redesign balances the brand’s legacy with a fresh identity for the Granola Bars. Bold visuals of whole grains, oats, and natural flavors highlight their wholesome goodness, while a modern layout, clean typography, and vibrant colors create an energetic feel. The packaging emphasizes healthiness, with clear nutritional messaging and the iconic Fitness logo ensuring trust and familiarity.

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Featuring fully healthy flavors like Dark Chocolate, Honey, and Cranberry, the range reflects a focus on natural, nutritious ingredients. Developed in Greece, this product line caters to health-conscious consumers seeking satisfying, flavorful snacks.

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The result is bold, dynamic packaging that captures the essence of granola, crunchy, wholesome, and delicious, while carving out its own space in the Fitness family. The new range is now on shelves, ready to energize your day.