Straight from the fruit garden

It was back in 1983 when Amita, a Coca-Cola Hellenic Bottling Company's brand, gave birth to the Greek packaged fruit juices market. 

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Since then it has remained its unquestioned leader, becoming one of Greece's favourite brands, accompanying people of every age to their daily tasks, offering energy and a way to a more healthy lifestyle.

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We have developed the brand architecture and the new identity for Amita’s main range. Sixteen delicious fruit juices, made from the purest ingredients, for an enjoyable balanced way of living. The vast variety is brought to consumers with the freshness and healthiness of the fruit and vegetables on the packaging, that look like they have just been picked from the garden and the orchard some minutes ago.

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A real lovebrand gets a renewed image and we at MILK are happy to have brought the flavors of nature into the consumers’ fridge.