Original knowledge on winemaking

When one of Greece’s most awarded wineries came to us for its brand new VFM range, we vowed to create a brand that would make a difference.

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When one of Greece’s most awarded wineries came to us for its brand new VFM range, we vowed to create a brand that would make a difference.

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Gaia aims to showcase the potential of the indigenous Greek grape varieties to the wine enthusiasts worldwide. A new label in the VFM category would help expand the company’s footprint at an international level.

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After an in-depth analysis, we developed a concept, story, name and label design that captured the essence of Gaia’s brand narrative and cues of the specific range, while respecting the predominant visual language of the "modern and everyday" wine category.

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We selected "Monograph" as the new label name, a term derived from the Greek word "monographia". It is used to describe a piece of writing that presents original new knowledge on a single subject coming out from one person’s study and research. It was the ideal name to epitomize the new label’s philosophy within the overall Gaia brand context. 

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Simple yet visually striking and contemporary but not shallow, the label designs make significant impact on the shelf and differentiate the brand in this over-fragmented category.