A toast to our better self

And then, suddenly, in the year 2020, the world is forced to a full stop. The global quarantine made us pause and ponder. What comes next? How much flavor do we put in our life?

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Sofoklis Panagiotou, the Septem Microbrewery producer and owner, had this in mind when, during quarantine, he crafted a special edition of New England IPA Beer, the Quaranta Giorni (quaranta=40, as in quarantine and giorni=days).

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We chose to brand this inspired beer with 'Dr. Beak', the plague doctor mask, worn by physicians in the 17th century in Europe. The bird-like mask had this beak because it was then believed that this disease was airborne and thus it was filled with strong smelling substances (spices and herbs).

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This image, as a reminiscent of the quarantine of the 17th century and the similarity of strangeness it has to our modern quarantined world, acts as a symbol: it makes us think of the next day and urges us to a toast that our new, better, more creative self deserves.