Designing the society-oriented vision

EuZin KOISPE is a Social Cooperative based on the principles of Social Entrepreneurship, which aims to reintegrate socially vulnerable groups into the labor market, with the vision of a society that provides equal opportunities and protects the professional rights of all citizens.

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The Cooperative offers a number of services: a Traditional Social Kitchen chain stores that delivers freshly cooked food, a full Catering service that can support every professional or personal event, a Cleaning Service that undertakes every office cleaning project and ‘Hara’ Canteen, the coffeehouse and leisure area at the Psychiatric Hospital of Attica.

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MILK redesigned the Cooperative’s logo and corporate identity by applying the design to each service/section of the Cooperative: kitchen, catering, cleaning, canteen. The identity has been created to incorporate the entrepreneurship and the solidarity that are present in the Cooperative’s character.

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EuZin has been given a family of logos, identities and taglines for the Cooperative itself and its services, with applications on print, outdoor, clothing, signage. A dedicated font has also been created – a primary one for taglines and titles, a secondary one for print applications and an alternative for internal communications.

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With bright colors, optimistic messaging and an altruistic and society-oriented vision, the brand speaks to people in a joyful tone, calling them to join and support its philosophy.